Dipping Your Toes in the Waters of Outsourcing
Thinking about outsourcing some tasks but intimidated about the cost or commitment? The best way to get your feet wet is to start off small with a specific task and outsource it on a site like Fiverr. If you haven’t been to Fiverr.com, you’ve been missing out. But I must warn you, it’s pretty addictive, even for those of us who hate shopping. It is a site where you can find thousands of ‘gigs’ people are willing to do for just $5.
You can find stuff as bizarre as hiring people to post on your Facebook wall in order to make your girlfriend jealous, or sing happy birthday to you by name in a bikini… But the most useful applications I’ve found come in some of the SEO related gigs. Namely, social marketing, article writing, link building and even video testimonials.
- Social Marketing
Buy yourself hundreds of facebook fans, facebook shares, Google Plus 1 votes, tweets, social bookmarks on dozens of sites, etc. These kinds of things can help an SEO campaign, but take hours doing them yourself.
- Article Writing
For $5 you can generally get a decently written 500 word article in the topic of your choice. This is a bargain for those of us who crank out tons of web content on various niches, but hate writing. I’ve done a couple of these through Fiverr, and they weren’t the worst I’d seen, especially for how complicated the topic I gave them was. It certainly was around the same quality you’d get from another outsourcer on Elance.com, for half the price.
- Link Building
Be careful with this one. There are some valuable links to be gained, but simply going for the ‘too good to be true’ 50,000 links in 3 days is not going to help your campaign. Google knows what looks fishy, and some of the link wheels and highly spammy offerings on Fiverr will only hurt your efforts.
- Video Testimonials
There are dozens, if not hundreds, of men and women of different races and languages that offer up a 1 to 2 minute honest, professional product review by video. Though this could be used less ethically, you can also send your product to the reviewer for an honest review. Video testimonials coming from different people mean more to consumers than if the testimonial was coming from you. Not bad for $5!
If you’ve been thinking about outsourcing some of your internet marketing tasks, Fiverr is the perfect way to get your feet wet. You can check the gigs out, check the feedback of the contractor, make sure they’re good, and risk your $5 and sit back, while someone else does your dirty work. Once you get your feet wet, you’ll be on Odesk and Elance hiring a full time team.