Kyle Marvin | Google Analytics
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3 Ways to Know What Your eCommerce Customers Want

3 Ways to Know What Your eCommerce Customers Want

  The beauty of our digital world is that so much data is available to us. Don't take that for granted. There's no excuse to not be continually improving your eCommerce operation in a way that is driven by what your customers want. Take a little...

Google Analytics “Direct” Traffic is Lying to You

Google Analytics “Direct” Traffic is Lying to You

On one hand, seeing more “Direct” traffic is a good thing, right? It implies that people know your brand so well that they just typed in your URL or clicked a bookmark to get to your site. Sweet, right? This means these kinds of things: Word...